About Michael McConaghy

A bit about me:

I’m Michael McConaghy - founder of McBigC.

I help founders, CEOs, entrepreneurs and project leaders make better commercial decisions, sharpen their positioning, and bring more clarity to growth, go-to-market and sales.

For over 20 years, I’ve worked across media, tech, SaaS, consulting and creative businesses, leading sales teams, building partnerships, shaping commercial strategy and helping turn messy ambition into clearer, stronger execution.

Clients usually come to me when something important is in motion: a growth plan that lacks focus, a go-to-market that isn’t landing, an offer that needs sharpening, a sales function that feels inconsistent, or a founder carrying too much commercial uncertainty on their own.

What I do is bring strategic clarity to the situation in front of you.

That might mean pressure-testing a decision, improving your positioning, shaping a sharper commercial strategy, strengthening your sales approach, or helping you see the most sensible next move when things feel noisy, stuck or high-stakes.

My style is direct, thoughtful and commercially grounded. I’ll tell you the truth, not just what sounds nice. No jargon. No theatre. No performative hustle. Just clear thinking, honest challenge and practical support you can use straight away.

McBigC stands for Make Change Boldly in Good Conscience.

That means building something commercially strong without losing your integrity in the process. I believe good business should be clear, effective and principled, not confused, bloated or built on noise.

If you’re looking for a strategic advisor who can help with commercial clarity, positioning, go-to-market, sales strategy and better decision-making, start with a Strategic Introduction.