Values

I’m Michael McConaghy, a global sales leader, strategist, and coach helping founders, CEOs and entrepreneurs turn clarity into commercial results.

For over two decades, I’ve led teams, built partnerships and transformed sales functions across industries, from media and tech to consulting and creative sectors. 

Today, through McBigC Ltd, I work with leaders who are ready to scale smarter, communicate with conviction, and grow businesses that truly matter.

My approach blends sharp commercial strategy with emotional intelligence and a dose of straight talking.

No jargon. No performative hustle. Just clear frameworks, creative thinking, and accountability that drives results.

To help professionals and businesses Make Change Boldly, in Good Conscience.

That means creating success that’s sustainable, ethical and rooted in integrity because profit without purpose fades fast.

1. Honesty & Integrity
I tell you what you need to hear, not what you want to hear. Transparent communication and accountability underpin every collaboration.

2. Creativity & Innovation
I believe the best strategy starts with curiosity. I help you see around corners, spot untapped potential and find fresh routes to growth, often hiding in plain sight.

3. Empathy & Connection
Business is personal. I take time to understand your story, your pressure points and your ambitions because strategy without empathy rarely sticks.

4. Leadership with Purpose
Real leadership is about service and self-awareness. I help you and your team cut through noise, align around a vision and lead in a way that others want to follow.

5. Growth through Learning
I’m obsessive about learning and growth,  mine and yours. Each challenge is an experiment in progress, and every success builds the muscle for the next leap forward.

Because you want someone who gets both the science of sales and the art of people.
Someone who can look at your business model, your mindset, your message and make them work together.

You’ll get frameworks that make decisions easier, messaging that converts and a roadmap that keeps you moving, with someone in your corner who holds you accountable while cheering you on.

Whether you’re recalibrating your business model, reshaping your team, or reigniting your next chapter, I’ll help you move from uncertainty to clarity and from clarity to momentum.

Book a call and we'll take it from there.